OUR STORY

Purpose Can Create Impact.

But Impact Must Be Sustainable.

Goodvibra was born from a belief that has shaped my journey: business can have purpose, and purpose can create lasting impact when it is built to be sustainable.

My journey didn't begin with a product. Years earlier, I founded a nonprofit organization in Colombia with a strong social mission. When limited funding made it difficult to sustain the organization, I learned a lesson I would carry with me for years:

Creating impact is important. Finding a sustainable way to continue that impact matters too.

That experience planted a seed that would eventually become Goodvibra.

Meet Our Founder

Damaris Hurtado

Founder • Author • Podcast Host

Damaris Hurtado is the founder of Goodvibra and The Black Crown Box, an author, podcast host, and a passionate believer in the power of families and communities to shape the next generation.

Originally from Colombia and now based in New Jersey, Damaris brings more than 20 years of experience in social services, program coordination, advocacy, and community empowerment. Her work with families and underserved communities has deeply influenced the purpose behind everything she creates.

As a mother of two daughters, Damaris believes that some of life's most important lessons are built through everyday experiences at home. Care, consistency, responsibility, and discipline can become the foundation for confidence and self-leadership.

Her entrepreneurial journey has grown from products into something broader. Through The Black Crown Box, her book and philosophy Confidence Starts With Care, The Crown Center, and Criando Jóvenes Líderes, she is building practical ways to support young people while creating resources and conversations for the families guiding them.

Today, her mission is simple: to help young people develop confidence, discipline, healthy habits, character, and leadership—and to give families practical tools to help them along the way.

“Before we ask young people to lead others, we must help them learn to lead themselves.”

Why This Work Is Personal
My purpose is deeply personal.
As a mother, entrepreneur, and community advocate, I believe that helping young people thrive requires more than preparing them for success. We must also help them develop the confidence, discipline, healthy habits, character, and sense of responsibility they will carry into adulthood.
What began with personal care has taught me something much bigger: care can be a starting point for self-leadership. When young people learn to care for themselves, build consistent routines, take responsibility, and understand their own worth, they are developing skills that extend far beyond grooming.
That belief continues to guide everything I create—from The Black Crown Box and Confidence Starts With Care to The Crown Center and Criando Jóvenes Líderes.

My Roots in Colombia
My roots in Colombia have also shaped the way I think about purpose, opportunity, and community. I grew up understanding that talent and determination exist everywhere, but opportunity does not always reach everyone equally.
That perspective has stayed with me throughout my life and continues to influence the kind of entrepreneur I want to be.
Through Goodvibra, I have had the opportunity to collaborate with artisans in Colombia, including artisans living with disabilities. These experiences reinforced something I strongly believe: meaningful impact is not about charity—it is about dignity, opportunity, and recognizing what people are capable of contributing.
For me, Goodvibra is a way to bring together different parts of my journey—my Colombian roots, my experience in community work, motherhood, entrepreneurship, and my belief in the potential of young people and families.
The goal is not simply to build a business. It is to build something with purpose—and to build it in a way that can sustain its impact.

Purpose. Confidence. Leadership.

Confidence Starts with Care
Helping Young People Build Confidence, Discipline, Healthy Habits & Leadership.
Giving Families Practical Tools to Support Their Growth.

Meet Our Founder

Damaris Hurtado